I recognise well-planned and visually appealing layouts, as well as new, interesting, and innovative design approaches.

Branding is something I am very passionate about. A brand's legacy, personality, and direction, in my opinion, all add value to its sincerity. I am constantly striving to safeguard the brand, ensure its positive perception, help the brand in evolving, keeping up with changing times and technologies, and remaining true to the brand.

In my spare time, I am an avid runner, art lover, curious traveler, sports fan, imaginative cook, and I am still trying to read more.

I live in Berlin, where I am discovering hidden gems as well as rediscovering the usual tourist hotspots.