heycar – Welcome Email Campaign
An intuitive drip campaign was created which guides the newcomer to their perfectly matched car.
Strategy and Designs
The two most significant deciding factors when purchasing a car—lifestyle and budget—were taken into account when creating the drip campaign.
Lifestyle choice: tends to be influenced by the reason for needing the car, such as a growing or shrinking family, the need for a car for city driving or outdoor excursions, etc.
Budget choice: aids the user in locating a vehicle that fits both their needs and their price range.