Cigna – 360° Well-Beings Survey

The brief was to visually explore people’s perceptions on health and well-being across five areas – physical, family, social, financial and work health.

The 500 frames of life

I was tasked with creating the characters called ‘Well-Beings’ and to come up with their look & feel which mimics the five areas (physical, family, social, financial and work health) of the health survey for the insurance company Cigna.
Within each of the five areas, I created the various characters in their positive and negative stages, in total 100 variations per character (500 frames!). These stages would then be part of a slider menu on the website and the social and promotional media.